August 16, 2008: It was the beginning of the end.
The week after the passing of a very special cat, I found myself feeling both melancholy and pensive. It was the first day of Graphic Design II and the professor was reviewing the class syllabus. The professor informed the class that by the end of the semester each student would be presenting a personal brand to the class - this was the final - it would become my motivation while I grieved. I became compelled to create an online cat shop, in honor of Jefe, who had fought a good fight against renal disease that summer. The thought of him with an IV taped to his leg for a week and then left with a shaven little leg after one of his treatments inspired the name ...for when the “boss” cat comes home rockin’ a fancy cat paw, you name the shop after him.